Are you 100% sure your business’s emails are being delivered Correctly?
The technical rules have been updated. Here’s how to ensure your email setup is on point and avoid your being lost in spam.
Is Your Business Email Setup Correct for Deliverability in 2024?
When you send a business email, various automated processes occur in the background to verify its authenticity as your communication.
Email service providers like Gmail and Microsoft utilize algorithms to evaluate the authenticity of each email.
They strive to uncover spam emails and phishing attempts, masking as trusted sources but leading users to counterfeit websites to steal their login information.
Three methods to verify emails:
Three main methods are commonly used to verify emails:
Sender Policy Framework
Understanding SPF: Think of SPF as a whitelist for your email delivery. When you send an email, SPF checks this list. If you’re approved, your email reaches its destination. If not, it could be flagged as suspicious. SPF ensures secure email communication.
DomainKeys Identified Mail
DKIM is like a secret handshake or a special sticker you put on your letters. When your friend gets the letter, they check for the handshake or sticker. If it’s there, they know the letter really came from you and wasn’t changed by anyone else while it was being delivered.
Domain-based Message Authentication, Reporting, and Conformance
DMARC functions as a guideline for email handling, instructing on actions when a message lacks authentication. It directs whether to return, discard, or deliver the mail while advising the recipient to review it thoroughly.
Since February 2024, major email providers like Gmail and Yahoo have emphasized the importance of setting up DKIM and DMARC for your business to ensure email delivery. It’s estimated that numerous businesses are improperly configured and unaware that their emails may not reach recipients.
Don’t risk delivery issues. Our email setup check is quick and simple, with no need for access to your systems. If problems are found, we provide guidance on resolving them.
Schedule a 15-minute session for a thorough check. Discover any issues by the end of the call with no commitment to purchase.